I see guilds constantly fighting for new members in chat, bragging about having banks, banners, and even the numbers of their active players. They all want you to join them. You can join multiple guilds, which is a great way to expand your resources for finding dungeon groups, but you can only represent one guild at a time. This means you can only gain influence for the guild you represent. Guilds have started to fight for that, by offering weekly prizes in a drawing where only representing players may join.
As everyone may know that Bioware has not been able to catch a break at all when it comes to the upcoming star wars expansion pack, every social network is fairly littered with players objecting to the expansion or plainly showing disregard for BioWare as a whole, while this may be deserved for them going free to play so soon, they still may deserve one more shot.
They are going to try and implement the hutt family cartel for hardcore star wars gaming fans who want to explore this avenue, however this alone will not reconcile the fact that star wars the old republic was more or less a failure in the eyes of various gaming community’s and generalized star wars gaming fans.