In the event the Heroes Awaken update goes live in ArcheAge, new guild functionality will added which will make recruiting and advertising simpler and will add guild levels. Each level will offer you members passive bonuses and what to purchase through the guild status shop.
Most interestingly, guilds are able to battle one another in this Guild Dominion system. Two guilds of level 3 or above can declare Dominion on 1 another 3 times per day. Each Dominion lasts first hour. During this time guards is not going to interfere and battles can take place even in peace zones.
During the Dominion, no bloodstains are generated and your Hostile Faction Kills will increase, but you will not be able to earn Honor Points through kills. Guilds will also not be able to accept new members, guild members won’t be able to leave, and kills from members added to participating guilds just prior to the war will not count. These newly added players will also be attacked by guards in safe zones if they start a fight, as normal.
Read more about these new game changing guild features on the ArcheAge site.